There are two types; direct response and generic advertising. Direct response marketing asks the reader to take action. Generic marketing is used to keep the company name in front of potential clients. Generic marketing is for building your image, but does not sell your product or services. If you have a very large budget and don’t need to worry about the amount of income coming in your doors, then create a generic ad. If earning more than a living is important, ask me how to create a direct response ad.
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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- Do people buy for your reasons?
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