Do you believe the only way to accomplish something is on your own?

I hope you aren’t trapped by this thinking.

I understand the ‘lone wolf’ concept, although I also believe that by working with others more ideas are created for the success of a venture.

When you work with others you have to develop a high level of trust. Some people say that is a hard thing to do. It may be. But think about it this way. If you hired these staff members, you must have seen some good qualities in them. If they are still working for you, they must still have these good qualities. So why not trust them?

Could it be that you just can’t let go of the control? If that is right, what can you do today to improve your own trust level?

What is the perceived value of your product or service?

When I say perceived value, I mean your client’s view of what you offer.

Is it perceived as high or a low benefit to them?

The way to understand your client’s perceived value is by stepping back and viewing how they approach your product or service.

• In their initial approach are they only concerned about price? If so, you need to re-consider the marketing of your product.
• Is after you’ve spoke to them, their focus is still based on price, what is the problem? Is your sales process based on price? If so, maybe it is time you reviewed how you sell?

The key aspects to increasing your client’s perceived value for your product or service are;

1.      Raising the trust level in your business actions.

2.      Using a ‘sales’ process that is based on helping the client.

3.      Creating a product or service that gives value for the client’s investment.

What can you do to improve those areas of your business?