Are all of your business actions beyond criticism?

Your actions can have a massive effect on your long-term business image, can’t they?

I want like to tell you the story of a Canadian communications company that appears to be in hot water due to their advertising practices. The entire article can be read at - http://ca.finance.yahoo.com/blogs/insight/rogers-battles-lie-consumers-160821496.html

Why do I want to share this story with you?

It is because I believe perception is everything in business. If you ruin potential client’s perception of your business, you weaken your business. Remember that when you have the potential to destroy the integrity or reputation of your business by an action, you need to stop and consider the decision before the final actions are made.

How can you use this real-life example to fine tune your business practices?