This is a question that is asked many times and one that everyone has an opinion on.
The other day my wife and I were at a birthday party of a good friend. A lady at our table spoke about how 'word of mouth' is the best marketing their business has ever had. I smiled but did not say anything. I did this for a number of reasons;
- When you are comparing it is good to have a standard to compare it to, did she have this?
- What method was used to evaluate or compare?
- What was the profit/dollar improvement in the comparison?
Now that I’ve given my opinion, you now have a way to analyze your marketing.
When are you going to take action on this?
