Why are you choosing to be less than you could be?

This is a question that the ‘pitbull of personal development’ asks in his book ‘People are Idiots and I can Prove It’.

The author of this book is Larry Winget, and he is becoming my favorite motivator as he tells it like he sees it. As he says, no other living thing chooses to be less that it could be. Yet everyday both you and I choose to be less than we could be.

So I have a challenge for you today with a reward. If you send to me by e-mail an older ad or marketing piece that you have used and a newer improved version, I will send you the e-book ‘That Makes Me Sick’. Please do this before October 26^th, which is 7 days from today. My e-mail address is timothygibney@sympatico.ca. In the subject matter please type ‘marketing improvement’.

For the first 3 entries I will also give you a written analysis of what I like and what could be improved in what you've sent.

Are you going to prove that you’ve have not settled for being less than you can be?

If the business saying is, "You get what you pay for." In marketing what is the saying?

I would say that in marketing the rewards are in portion to the risks you take.

This is because if you don’t take risks and just try to blend in with the crowd you will never be recognized or even noticed.

I say that due to general observation. Consider two businesses in the same industry both in the same community. One is trying to blend in with the general marketing trend by marketing their services in all the usual avenues. The second one has done it’s homework on the type of clients they want to work with and now only market to those particular clients.

Tell me, who is going to be noticed and who is going to grow their business extraordinarily?

The challenge that I see is that once a business is established we get into a mistake-avoidance mode. We have forgotten that it was the risks we took to get the business started that made the business what it is today.

What can you do today to bring some excitement back into your business by the way you market?