This was a question asked by a business man to a graphic artist at a workshop I was attending.
I listened closely, and then the artist said ‘A post card is always better.’ I did not say a thing because the man asking the question only could think about pictures. So in a way the artist was right. In a big way the artist was wrong.
I know that you should always try to help the client get what they want. But what this business man wanted was a way to promote the uniqueness of his business. A nice picture on the front of a postcard with a few words on the reverse side of the card would not be able to explain the uniqueness of what he offered.
A picture may say a thousand words to a client, but are the words it is saying the words you want to be said?
You can’t leave your message up to the thoughts of the client – you’ve got to tell them your message. The only way you can do that is with your words.
Does your marketing really tell the prospects what you are all about?
