What happens when you have great at customer service, but have trouble promoting your business?

This can be a very frustrating situation.

Many times I have seen a company that had outstanding customer service, but were challenged when trying to promote this great service. I guess that is why I do what I do. Many businesses view customer service as the heart of business. Please consider that marketing is the brains. If the brain fails (marketing) the heart will soon stop.

I recently came across a situation where a business was trying to create its own marketing and they were having problems coming up with an effective solution. They became very frustrated despite their best efforts. What can be done to overcome this? I would suggest that after a number of days of devotion and your best effort is weak, stop!

You would admit that you’ve hit a dry spell and need to consider your time. You may be surprised that working with a person who knows the proven principles of marketing you can have some very effective and fresh ideas. Consider this comment I received from a business man in Texas, “You suggested some new and innovative ideas that we probably would have never thought of on our own.”

Give me a call and I can get you pointed in the right direction. Call Tim at 519-539-2267.

Are you telling a gripping story to your prospects?

We all like to hear stories, especially ones we can relate to.

If you consider any TV program that has been running for a long time – it has a gripping story. Do you want your business to run for a long time? It will if people can relate to you and your story.

People tune in to TV programs that feature people struggling with the situations that they are placed in. This is good drama as the viewers can relate to this.

Have you ever thought of a gripping story that you can tell you prospects about why you do what you do? Remember this story must be carefully crafted so that it doesn’t become an ‘I am the greatest!’ brag session.

Can you imagine how much credibility you will build with your prospects?

Why do the statistics and the opinions of business owners disagree?

In our local newspaper recently there was an article about how retail sales had risen in our province, but not in our area.

Sadly in the article the business owners made comments like;

•  "People only buy what they need."
• "A lot of people are not buying."
• "Times are tough. Very tough."

Is there any doubt as to why their retail sales had not risen like the rest of the province? Yes the business owners they interviewed are talking like it is the end of the world. Don’t they realize that the marketing of their business starts in the brain of the owner? Times can be tough, but with a little bit of ingenuity and brain power; tough times wise can be turned around in a heart beat.

Have you fallen into this negative trap?

What can you do to get out of it today?

Is your marketing giving you less bang for the buck?

Are you getting fewer prospective customers inquiring about what you do?

Could it be that you have forgotten one of the keys to effective marketing?

There are many keys to effective marketing, but the one I want to speak about today is the tendency to push your company, product or service. It is a proven fact that if you have to brag in your marketing you are missing something in your understanding of what prospects are looking for. There are more effective ways of showing the client how good you are than what many businesses are doing today.

By building rapport at the beginning of a relationship you become what I consider a service professional. This needs to start with your marketing. It is done by being informative and shows that you are interested in serving the prospect in the best way possible.

This is one way you can differentiate yourself from the ‘pitch’ men.

Do you want it to seem that you are just interested in yourself?

What impact will that have on your business long-term?

If the business saying is, "You get what you pay for." In marketing what is the saying?

I would say that in marketing the rewards are in portion to the risks you take.

This is because if you don’t take risks and just try to blend in with the crowd you will never be recognized or even noticed.

I say that due to general observation. Consider two businesses in the same industry both in the same community. One is trying to blend in with the general marketing trend by marketing their services in all the usual avenues. The second one has done it’s homework on the type of clients they want to work with and now only market to those particular clients.

Tell me, who is going to be noticed and who is going to grow their business extraordinarily?

The challenge that I see is that once a business is established we get into a mistake-avoidance mode. We have forgotten that it was the risks we took to get the business started that made the business what it is today.

What can you do today to bring some excitement back into your business by the way you market?