How much information do you give to your prospective client’s?

I believe that less is better.

Let me tell you why. If you find that you are giving your prospects a lot of information it is because you have not qualified them or understand what their needs or wants are.

The more information you give them, the more you will find that they get mind-overload. That is where they have all this information and are having difficulty in making a decision.

Our responsibility as sales/marketers is to understand our prospective clients and then give them what they want. Once you grasp this concept you will find that you are a better buyers’ assistant.

Wouldn't this be great?