There is a
saying by Lewis Carroll the author of ‘Alice
in Wonderland’, that states, ‘If you don’t know where you are going any road
will take you there.’ What this means is that if you don’t have a destination,
you can wander all over the place and accomplish what you wanted – that is
nothing.
It is the
same thing with your business. If you can’t answer these questions right now,
you need to answer them very soon;
- Why are you in business?
- Who are your prime customer’s?
- Why are they your prime customer focus?
- What are the results that you need to achieve this day?
- What are the results that you need to achieve this week?
- What are the results that you need to achieve this year?
- What will be the impact if you don’t achieve those results?
My final
question is; when will you know the answers
to these questions?
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