In other
words, how do you view you marketing?
It is my
opinion that when it comes to marketing it can be placed in both areas. This is
because if you view your marketing as an investment you will think long term.
That is if you market your business in a proper and consistent way. This proper
and consistent way is all about introducing those potential clients to the
benefits that you offer, as compared to your competition.
If still
you view your marketing as only an expense, it means that you are not being
effective at introducing the benefits that your business offers. You are
probably promoting discounts or sales events in your advertising.
We all need
to examine our marketing and decide if we are discounters or professionals.
What is
your decision?
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