When you perceive something to be bad, is it really bad?
Let me share with you a story.
Many years ago, a large American shoe company sent two sales representatives out to different parts of the Australian outback to see if they could drum up some business among the Aborigines.
Some time later, the company received telegrams from both agents.
The first said, "No business here... natives don't wear shoes."
The second one said, "Great opportunity here... natives don't wear shoes!"
What can you do to change or improve your perception about an event or a situation the next time you view it as negative?
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
Showing posts with label American shoe company. Show all posts
Showing posts with label American shoe company. Show all posts
Friday, July 27, 2012
Subscribe to:
Posts (Atom)