Isn’t life and business all about perception?

When you perceive something to be bad, is it really bad?

Let me share with you a story.

Many years ago, a large American shoe company sent two sales representatives out to different parts of the Australian outback to see if they could drum up some business among the Aborigines.

Some time later, the company received telegrams from both agents.

The first said, "No business here... natives don't wear shoes."

The second one said, "Great opportunity here... natives don't wear shoes!"

What can you do to change or improve your perception about an event or a situation the next time you view it as negative?