Are you able to keep calm when another person is out of control?

Do you wish at times you were able to keep your emotions in-check?

I am a very passionate person and in the past number of months I’ve been in circumstances when it could have ended up like a nuclear explosion. The key for me was that I realized it would have done no one any good to show my fiery side. All that would have resulted would have been a battle of words, to no good result. Thankfully I kept my emotions controlled.

So how do you keep in control of your emotions?

I believe you need to look at the big picture and realize how rude or discourteous actions can have a great impact. By getting this understanding you will be more aware of events and your emotions. So how do you get this understanding and awareness?

You need to understand what is important to you. You need to clarify and itemize your inner values. The reason for doing that is because once you understand your inner values and put them into action, you are living your life based on what is important to you by considering the big picture.

So when can you take action to get that understanding of your values?

For more information on the type of work we do, my web-site is located at -  http://www.theresiliencedoctor.com/

Is your marketing getting and keeping people’s attention?

Are you sure?

Recently in a Harvard Business Review article it discussed at length digital marketing. One of the problems they identified was that people get bored very quickly. They found that keeping viewers involved depends on two emotions: joy and surprise. They also discovered that in order to maximize the impact of the marketing the marketer had to generate joy or surprise early in the marketing. This is such a big change as to what was done decades ago. This is because years ago marketing built to a spectacular climax.

So my first question for you is; are you using the old type of marketing?

Secondly, are doing all you can to improve your marketing by putting in some surprise or joy?