How long does it take you from idea to selling your product or service?

In the automobile business it is usually between 5 and 7 years.

Are you asking, ‘What does that have to do with me?’ The short answer is everything. The long answer is that unless you are thinking ahead and coming up with new ideas on a regular basis your business or industry is falling behind.

I can’t tell you what to do, but I can ask you this question;
Do you want to be first with new ideas or do you want to be playing catch-up all the time?

Is your company as innovative as it could be?

Are you introducing new and creative ideas on a consistent basis in your business?

When most people see the word ‘creative’ they panic. They think it is other people that do the creative work. That is why I like the word innovative. I like it because being innovative is taking something that is being done in your industry and making it more your own.

I believe being innovative is achieved in the following ways;

• Being confident in your approach to innovating. In other words don’t fear the results.
• Understanding that time should not be a factor in innovation.
• Being playful with any and all ideas.
• Realizing that just because something has been done for years does not make it the only way to do it.

When can you put innovation into action in your business?