In yesterdays blog I spoke about the difference between being a hunter and a gatherer.
In order to become a gatherer you need to change your focus by moving away from being a product/service pusher. To do that you need to follow these steps;
1. Identify who your ideal customers are and what they need.
2. Ask more questions and speak less about your product or service.
3. Learn your product/service in other words you need to understand every feature of your product or service and how these features will benefit your potential clients.
4. Lastly, you need to develop unique and different ways to attract your ideal customers.
When can you start this process?
If you find you need help, please contact me at 519-539-2267.
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
Showing posts with label questions. Show all posts
Showing posts with label questions. Show all posts
Friday, July 6, 2012
Thursday, May 24, 2012
Have you set inspirational goals for your life?
There is a
saying by Lewis Carroll the author of ‘Alice
in Wonderland’, that states, ‘If you don’t know where you are going any road
will take you there.’ What this means is that if you don’t have a destination,
you can wander all over the place and accomplish what you wanted – that is
nothing.
It is the
same thing with your business. If you can’t answer these questions right now,
you need to answer them very soon;
- Why are you in business?
- Who are your prime customer’s?
- Why are they your prime customer focus?
- What are the results that you need to achieve this day?
- What are the results that you need to achieve this week?
- What are the results that you need to achieve this year?
- What will be the impact if you don’t achieve those results?
My final
question is; when will you know the answers
to these questions?
Friday, May 4, 2012
What is the hardest word to say?
Some people
think it is the word ‘sorry’ as an old song proposed.
I believe
it is the word ‘why’. Why would I say that? Oops I just used it! I believe the
reason we don’t ask this small question is because we don’t want to find the
real reasons behind decisions that have been made. If you ask the question why,
it opens up new opportunities for discussion.
Isn’t
discussion the best thing that happens in a person’s life? I believe it is,
because when you understand what is going on in a person life you can form a
bond and this bond can lead to many opportunities.
When can
you start asking more questions, especially ‘why’?
Tuesday, March 13, 2012
Attention: all young business leaders, this message is very important.
Why wouldn’t I be addressing all business leaders? If you want to find out continue reading.
It is my opinion that if you don’t pay attention to my message now, 6 months from now it may be to late. Why do I say that? It is very simple. This may be your last chance to reflect on the joyful purpose of your life. I say that because with each day life get’s more demanding and before you know it you are working 60 hour weeks, you are married, have a mortgage, and possibly have children and you won’t have time to truly reflect on what you would like to do with your life. You are on the tread-mill already and because of your commitments you can get off.
Spend the next week contemplating, and then writing your answers to the following questions;
- What does my personality say about the type of work I must do?
- What type of work would make me the happiest?
- What type of work would inspire me?
- What type of work would make me feel like I’ve lived a purpose-filled life?
When you answer those questions, you will know what you should be working towards and if you are working in the right industry now.
What have you got to lose?
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