I understand that no-one tries out to confuse their website visitors - but sadly it is easy to do - by mistake. Website visitors are anxious and if your words aren't immediately clear to them, they won’t stay on your site for long.
A number of months ago I had an editor/wordsmith develop some copy for my business. It was a great move on my part. I think you would agree that at times all it takes is a bit of fine-tuning to streamline and tighten up the words to improve your marketing material. This is because you want your potential client’s to get your message loud and clear, don’t you?
I am going to suggest that you contact Maggie Dennison at (805) 965 9173 or go to her web-site at; http:// www.mymarketingmessage.com, to help you in your marketing efforts.
She had a positive effect on my marketing, so why don’t you give your business a real treat?
Tuesday, July 3, 2012
Monday, July 2, 2012
Did you accept ‘The Secret’ assumption wholeheartedly?
I really struggled with it because it was built on what I thought was a flawed principle.
That flawed principle was - thinking about something will make an idea work. I know that this is not true because you can think about a lot of ideas, but it isn’t until you take action that good things happen.
This is the same with any business. Until a sale is made you are a non-profit business. In order to make a sale you need to take action, learn, and then take more action. This needs to be done on a continuous basis. Of course all of this requires taking a risk. That is the risk of getting out of your ‘comfort zone’.
When will you get out of your ‘comfort zone’?
That flawed principle was - thinking about something will make an idea work. I know that this is not true because you can think about a lot of ideas, but it isn’t until you take action that good things happen.
This is the same with any business. Until a sale is made you are a non-profit business. In order to make a sale you need to take action, learn, and then take more action. This needs to be done on a continuous basis. Of course all of this requires taking a risk. That is the risk of getting out of your ‘comfort zone’.
When will you get out of your ‘comfort zone’?
Friday, June 29, 2012
Does every one of your actions lead to your ultimate goal?
In other words do all of your small actions lead to your key target?
Let me give you an example. I’ve read that every one of the Marvel movies since 2008 was created with the full intention of developing the hype towards the ‘The Avengers’ movie. So in other words all of the other movies were created to build up of the excitement and fan enthusiasm. This plan has helped make ‘The Avengers’ become the third top selling movie in gross sales of all time at $1.4 billion.
What can you do today that will lead to your ultimate goal?
Let me give you an example. I’ve read that every one of the Marvel movies since 2008 was created with the full intention of developing the hype towards the ‘The Avengers’ movie. So in other words all of the other movies were created to build up of the excitement and fan enthusiasm. This plan has helped make ‘The Avengers’ become the third top selling movie in gross sales of all time at $1.4 billion.
What can you do today that will lead to your ultimate goal?
Thursday, June 28, 2012
Who is your target market?
Or do you believe that everyone is your market?
If you believe that everyone is your market, how is that going? Do you have more business than you know what to do with? If you don’t have more business than you know what to do with, read on.
When you are marketing to everyone, it’s very hard, a near impossibility to succeed to a high level. The reason I say that is because marketing needs to have a focus on a specific type of client. What that means to you is that without a specific focus you attract anyone, and they may not be the one’s you want. Let me explain; many business owners are scared of excluding potential clients. However, the more focused you are the better you are at understanding your target market. Thus the more you will know their challenges and probable solutions for their needs.
What can you do today to define your market clearer?
If you believe that everyone is your market, how is that going? Do you have more business than you know what to do with? If you don’t have more business than you know what to do with, read on.
When you are marketing to everyone, it’s very hard, a near impossibility to succeed to a high level. The reason I say that is because marketing needs to have a focus on a specific type of client. What that means to you is that without a specific focus you attract anyone, and they may not be the one’s you want. Let me explain; many business owners are scared of excluding potential clients. However, the more focused you are the better you are at understanding your target market. Thus the more you will know their challenges and probable solutions for their needs.
What can you do today to define your market clearer?
Wednesday, June 27, 2012
Have you considered abandoning the traditional media?
Many businesses have made this choice, but has it been the right choice?
The way to find out is to understand your target market. In order to do this you need to ask them questions, such as;
• What magazines, newspapers, email newsletters or blogs do they read?
• What television programs do they watch regularly?
• Do they watch online videos?
• Whom do they do business with on a regular basis?
• Do they network online and/or offline?
• How do they prefer to interact by e-mail, in person or other ways?
The reason for this blog is to make you aware that many businesses/marketers have abandoned Yellow Pages for Google Places and the like. The challenge is that many of their target prospects still prefer the Yellow Pages. This is particularly true of the 55-plus age consumer market. When you find out the answers to the above questions you can make an informed decision.
Now you have to ask yourself are you an astute marketer that asks questions, or are you just going with the flow?
The way to find out is to understand your target market. In order to do this you need to ask them questions, such as;
• What magazines, newspapers, email newsletters or blogs do they read?
• What television programs do they watch regularly?
• Do they watch online videos?
• Whom do they do business with on a regular basis?
• Do they network online and/or offline?
• How do they prefer to interact by e-mail, in person or other ways?
The reason for this blog is to make you aware that many businesses/marketers have abandoned Yellow Pages for Google Places and the like. The challenge is that many of their target prospects still prefer the Yellow Pages. This is particularly true of the 55-plus age consumer market. When you find out the answers to the above questions you can make an informed decision.
Now you have to ask yourself are you an astute marketer that asks questions, or are you just going with the flow?
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