I really struggled with it because it was built on what I thought was a flawed principle.
That flawed principle was - thinking about something will make an idea work. I know that this is not true because you can think about a lot of ideas, but it isn’t until you take action that good things happen.
This is the same with any business. Until a sale is made you are a non-profit business. In order to make a sale you need to take action, learn, and then take more action. This needs to be done on a continuous basis. Of course all of this requires taking a risk. That is the risk of getting out of your ‘comfort zone’.
When will you get out of your ‘comfort zone’?
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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