Can being patriotic help your business?
The reason I bring this up is a marketing plan initiated by the car maker Mini. The Mini Cooper has been a British icon since the 1960s. Although the Mini is owned by BMW Group, it hasn't lost its British allure. In the advertisement they used the London Philharmonic Orchestra and a very familiar tune to conjure up good feelings about Great Britain. The link is below.
The question I have for you is; can you do something like this on a local or regional level?
http://www.youtube.com/embed/ik9AtJQXaHQ?rel=0
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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