That is, if we really listen.
My friend Rod met with his regular doctor the other day. He received all the good news. He told me that while he chatted with his doctor she asked him if he knew how many young men he had mentored. This led to the comment about the many times that we do not know the impact that we have on others’ lives. Rod concluded by telling me that his doctor finishes every lecture that she gives to new medical school students with this quote, “Keep your eye on the patients; and they will grant you a front row seat on their lives.”
What does this have to do with you?
Why don’t you change the quotation to read, “Keep your eyes on your clients; and they will grant you a front row seat on their lives?”
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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