How long does it take you from idea to selling your product or service?

In the automobile business it is usually between 5 and 7 years.

Are you asking, ‘What does that have to do with me?’ The short answer is everything. The long answer is that unless you are thinking ahead and coming up with new ideas on a regular basis your business or industry is falling behind.

I can’t tell you what to do, but I can ask you this question;
Do you want to be first with new ideas or do you want to be playing catch-up all the time?

What is your product/service guarantee policy?

You don’t have one, maybe you should read on.

When Domino’s Pizza was originally started they stated that their customer’s would have delivery in 30 minutes or less, or it would be free. That was quite a plan, and it caused nothing but grief for their competitor’s. It has changed over the years due to a number of circumstances, but this policy helped make Domino’s Pizza into a recognized brand.

The key thing to remember is that they never promised the best tasting pizza or even a good pizza - they just focused on fast delivery.

What can you do today that will knock the socks off of your competitor’s?

What plan or policy can you implement that will cause your competitor’s grief?

Would you like to become a professional gatherer?

In yesterdays blog I spoke about the difference between being a hunter and a gatherer.

In order to become a gatherer you need to change your focus by moving away from being a product/service pusher. To do that you need to follow these steps;
1.    Identify who your ideal customers are and what they need.
2.    Ask more questions and speak less about your product or service.
3.    Learn your product/service in other words you need to understand every feature of your product or service and how these features will benefit your potential clients.
4.    Lastly, you need to develop unique and different ways to attract your ideal customers.

When can you start this process?

If you find you need help, please contact me at 519-539-2267.

Are you a hunter or a gatherer?

There is a big difference which I will describe to you.

If you are a hunter you are always on the prowl for prospective clients. When you are on the prowl you roam in search of a victim. Sadly many sales people look like a wild cat looking to kill and eat the innocent victim. This type of approach produces resistance.

If you are a gatherer, you are out in the market place making people aware of your product or services. You do this with passion and focus. You are eager to help people, as you know that the law of reciprocity will occur. This law means that if you help enough people get what they want, they will help you get what you want at some time in the future.

Do you want to be a hunter or gatherer today?

On this 4th of July I want to pay tribute to American’s.

If you look at the history books you can read about the American entrepreneurial spirit and the never say quit attitude when the times get tough.

In the American national anthem it talks about being ‘the land of the free and the home of the brave’. In my mind this means that they have the freedom to take personal positive action and they are a courageous people. I believe they show it.

What ‘being free and brave’ means to me is that they have the freedom to take steps to become better than they are today. They are also a daring people thus they are willing to take calculated risks. I believe that is why American’s have such a fearless spirit and are willing to pursue their goals.

The rest of the world has a lot to learn from American’s, my compliments.