Are your potential clients so busy that they don’t pay attention to your advertising?

Due to recent research it appears that getting people to pay attention to your advertising is a challenge for all businesses.

This research was done by the Bureau of Broadcast Management (BBM) in Canada. Did you know that this research has found out that the average Canadian adult watches about 29.5 hours of television each week? This works out to 1,534 hours of television each year.  According to Jay Walker-Smith of Yankelovich Consumer Research; "We've gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today."  It is no wonder that we tune things out each and everyday?

Now think about this!

If you are in business you are trying to get your potential client’s attention. How do you break through the clutter? Try these steps;

• Decide who you want to do business with.
• Focus your attention/marketing on only those people/businesses.
• Be consistent and keep marketing to those potential clients until with they say ‘no, never’ or they become clients.

When can you start to do this?