Is your positioning statement doing anything for your business?

You may ask; what is a positioning statement?

A positioning statement provides focus for a business or organization. It is done so that those who work in your business know what is important and all of their decisions are made easier and there are fewer mistakes. It can be developed by following these steps;

• Itemize or write down what your business is.
• Describe what business you are in.
• Itemize who you ‘ideal client’ is.
• Describe what these ideal clients want from want from you, and how it will benefit them.
• Review the above with your staff on a regular basis so they know and understand your position or where you stand when it comes to business.

Doesn’t it make sense to have a positioning statement in your business?

Can you see the clarity it would give your business?