Have you written down what makes your product or service appealing?

The key word in the above is the word ‘written’.

It has been said that what gets written gets understood and done. So why haven’t you written down what makes your product or service appealing? I think it could be that many of us are not sure about what is appealing in the customer’s eyes. I can understand that. Maybe this will help you.

If you are looking at what is appealing to your potential client you have to look at it from their perspective. What are the feelings they are going to get when they take ownership or your product or service? How are their lives going to be changed?

When can you start to prepare a statement that will help all of your staff understand what appeals to your customer’s?