If so, this
blog is something that you need to read.
The use of
jargon or slang can be a total turn off for people that don’t understand what
you mean when you are using it. Over the years I’ve been in a number of
industries and I’ve fallen prey to this. In one of the industries
we used the abbreviation B.R.P., which stood for balance rock pitched. Can you
imagine being in a conversation and somebody throws out B.R.P.? Talk about
confusing someone, isn’t it?
This
morning I was talking to a web-site host company and the man I spoke to started
throwing out numerous initials and terminology in his explanation to me. I
stopped him and said “I think you are speaking to me in a foreign language.”
This got his attention and then he started to explain things to me in my terms.
I believe that he was lucky that I stopped him. But how many times have people
forgot to stop you and they just decided to do business with someone else.
I hope that
you would consider my ‘rant’. It is for your own good.
The
question is; when will you take jargon out of your conversations with clients?
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