Let me rephrase that; does storytelling about how your business started give you a competitive advantage?
In the past month I’ve noticed that when I introduce people to what I do by way of a story, the acceptance of what I say has been increased massively. I know the reason for that is because everyone likes to hear a story, especially one that they can relate to.
How do you create your story? You must first focus on what the listener would like to hear. Secondly it must not sound like you are bragging. Thirdly it must be honest as the listener will be able to tell if you are stretching the truth.
When can you start to tell your story to the world?
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