Is what you are offering different than what your competitor is offering?

Prove it!

That is what all your potential customers are saying. Prove that what you are offering is different or unique from all the others.

You can do that by becoming known for the uniqueness of the product/service differentiation. In other words, you need to be the ‘subject matter expert’ in a distinctive niche of your industry. So how do you do that?

It goes down to understanding what it is you offer on a deeper level. It is asking yourself – what is it that we do that attracts our type of customer? It is also asking your customer’s – what is it that we do that attracted you to become our client?

When you get answers to these questions, start to compare them. The one’s that share a commonality are your unique niche. Then you have to promote that uniqueness in a special way.

When are you going to take action on this?