In what way do you express what you can do for others?
Let me explain, you are in a social setting and one of your friends introduces you to another guest. You are chatting for a while then they ask you; ‘What do you do?’ You respond; ‘I’m a (business owner, sales person, scientist etc.).’ How does that person respond? You haven’t given them much to respond to, so they usually will say something as generic or bland as what you have said. This is because you have not given the person anything to be interested in. Your response is just to plain. So what can you do to improve it?
Recently I came across an article in Inc. magazine (the on-line edition) and Jeff Haden gave a wonderful explanation that I know you can use. The link follows.
One last question, when will you take this knowledge and use it?
http://www.inc.com/jeff-haden/10-ways-you-should-never-describe-yourself.html
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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