What do you do when all hell breaks loose?
Let me give you an example. You started your business a number of years ago. Business is starting to flourish, and you can see that all your work is starting to pay off.
The next thing you see is that there is another competitor in your area. They appear to be well-financed and look very professional. All of a sudden you can see that they are starting to take large amounts of your business away from you. What do you do?
Do you get nasty? No! Do you start a large advertising campaign? No! My suggestion is to take a step back and review what you’ve been doing. This review must be done in the proper perspective. You’ve got to be honest with yourself and admit that some of the actions you’ve taken were not good. Then you’ve got to find some humor in what you’ve done. Some of you who are reading this are thinking that this guy is crazy, but no I am not.
Humor is the greatest release any of us have in our lives. If we can laugh at our mistakes, we will grow as a person. We will look at situations differently and start to create better plans. Give it a try, you will be pleased.
When will you take action on this?
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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