What value do your clients receive from you?

What is the value proposition that makes you better than your competition?

Our potential clients are always asking ‘What’s in it for me?’ So what is it that you do that really benefits your clients? Answer the following questions and you will be closer to understanding what’s in it for your clients;
•    Do you really understand their objectives?
•    Are you a ‘buyer’s assistant’ in helping your clients buy?
•    Is your solution always viable for their wants or needs? How do you know that?
•    Do you have a process of measuring whether what you provided really helps your clients?

When are you going to answer these questions?

Would you like to build stronger relationships with you clients?

Or are you interested in keeping these people as clients?

It has been said that it costs 5 times more to get a new client than to keep an existing one. If that is true or it costs less to get new clients, why don’t you do more to build a stronger relationship with your existing clients?

Do I hear you saying that you are doing all you can? I hope not as if you are saying that you are settling. You are saying that you are doing all that you can, which is a lie. We can always do more but have chosen not to. When you chose not to improve you are on a down-hill slope, which is bad for your business.

What can you do today that will surprise your existing clients and show them that you really do care for them?

Do you work with your clients or for your clients?

It all depends on your approach, doesn’t it?

If you work with your clients you are partnering with them to give them the best solution. If you work for your clients they are telling you what they need and you are delivering it to them.

This brings up a big question; who knows more about your business than you? Of course it should be you. If your clients are telling you what they need and you are delivering it to them without a question, you are an order taker.

If your client tells you what they need and you ask some questions to find out the reasons for their request, you will raise their opinion of you as you have shown a true interest in what you can do for them. Many times this will result in an on-going relationship, which will lead to referrals and more business.

The question is; do you want to build your business or be an order-taker?

Are you a one-man army or the head of a major company?

No matter what position you are in, you need to consider this in order to survive and thrive.

One of the key ways you can survive and thrive is with the help of a great assistant. A great assistant can help you in a number of ways, namely;
•    Organization,
•    Motivation, and
•    Team-orientation

When it comes to organization a great assistant will make sure that you are not bogged down with too much paper work and you are using your primary skills to your best advantage.

A great assistant can take away the small pressures of the day, so that you can stay motivated.

By having a great assistant you will be able to discuss ideas, and realize that ‘two heads are better than one’.

Wouldn’t that make a world of difference to you?

What type of payment plans do you have in your business?

Perhaps this story about paying in advance will give you a smile.

A motorist, driving by a Texas ranch, hit and killed a calf that was crossing the road. The driver went to the owner of the calf and explained what had happened. He then asked what the animal was worth.

"Oh, about $200 today," said the rancher. "But in six years it would have been worth $900. So $900 is what I'm out."

The motorist sat down and wrote out a check and handed it to the farmer.

The motorist said "Here is the check for $900. It's postdated for six years from now."