It all depends on your approach, doesn’t it?
If you work with your clients you are partnering with them to give them the best solution. If you work for your clients they are telling you what they need and you are delivering it to them.
This brings up a big question; who knows more about your business than you? Of course it should be you. If your clients are telling you what they need and you are delivering it to them without a question, you are an order taker.
If your client tells you what they need and you ask some questions to find out the reasons for their request, you will raise their opinion of you as you have shown a true interest in what you can do for them. Many times this will result in an on-going relationship, which will lead to referrals and more business.
The question is; do you want to build your business or be an order-taker?
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
Friday, June 8, 2012
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