How good are you at creating customers?

That’s right you create your own customers by understanding who you want to do business with.

In order to understand who you want to do business with you first need to define what your idea client is. How old are they? Are they married? Where do they live? These are just a few of the questions you need to ask in order to understand who you want to be your customers.

Secondly, once you understand who your customers will be you have to attract them to your business. This is done by the effective use of marketing. As I’ve said before marketing includes advertising, sales and public relations.

When you know who you want your customers to be then you can become very cost effective in where you spend your marketing budget. For example; if you want to focus on the 20 to 30 year old customers would it make sense to be advertising on a radio station that plays the Big Band music from the 1930’s and 40’s? Of course not!

So what are you going to do today to understand who you want your customers to be?

What can you do to improve your method of choosing your marketing paths?