What insights do you have about you customers?

Recently I read about a very large national company that stated they lacked clear data about their customers. This type of admission should be an eye opener to all business owners or managers.

The reason I say that is because how do you expect to make good business decisions with very few customer insights? How in the world do you expect to be marketing effectively if you don’t understand who your regular clients are?

Here are some questions you need to ask your clients;

• What was the most appealing part of the service we provided?
• How could we have improved? (if they say nothing could be improved don’t believe it, instead ask)
• We know we are not perfect, so if there was one thing we could have done better what is it?

If you do this, you will begin to understand your clients and in-turn understand how your service is perceived.

You know this is important, so when can you start this?