This is the first question you need to be asking yourself every day, but are you?
The choice about whether you ask that question comes down to whether you want to grow your business or you are just happy existing. In order to find the right media for your message ask the following questions of yourself;
• Do they understand my business?
• How good are they at creative problem-solving?
• How responsive are they to my wishes and needs?
• Do I like the representative?
When you’ve got positive answers to all those questions, now is the time to take it the next step. The next step is to ask the following;
• What facts prove that the media you choose are going to be getting your type of buyers to view your advertising?
• Who will really be in charge of the final advertising decisions?
When can you get these questions answered?
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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