This was obvious to me the other day.
I have been taking a survey of sales organizations in the area so we can make use of the details in our work. I called a particular car dealership to arrange for a time to see the sales manager. We booked a time and I arrived at the appointed time. I met with the receptionist and told her who I was there to see. She looked around and I could see that the sales manager was talking to a few customers. No problem I thought, he is here. A couple of minutes later she goes to tell him that I was there. He said he had no time for me, but I could call back. My response to the receptionist was that I would not be wasting my time, as I booked an appointment once and I could see that he didn’t keep appointments.
So what is my message here? I think it is obvious to all of you. But what is not obvious to the sales manager is that I will not give them the time of day when I am need of my next car.
Can you think of a time when you brushed off a potential customer?
How are you going to handle this issue the next time?
As business is all about marketing or innovation, this blog will highlight marketing and give you insights as to how you can become a more innovative marketer. I will give you tips on how to achieve this by first defining who you are, then establish, attract and persuade prospective clients.
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