Do you know what the key considerations in advertising are?

The considerations I am addressing are points or factors that will improve your advertising.

The first one is believability. If it is not believable you may also be in trouble with more than your prospects. If it is not believable you’ve just wasted money on your marketing as potential clients will not come to your business because they know that you are not trustworthy.

Number two is that your advertising or marketing must create some positive emotions in your audience. I stress positive as if it is negative you’ve already lost the battle.

Thirdly, it must be soft sell. That being that it must not come on to strong, as you will scare people away from your business.

While there are many more considerations to make part of your advertising, if you use these three you will have improved your marketing massively.

When are you going to improve your advertising? Is today the right day?