Do you want your marketing to blend or to pop?

This is a question that all people who are interested in creating effective marketing should be able to answer.

This is also the difference between a person who understand the key aspects of marketing and a graphic artist.

Most graphic artists have a fondness for art and gravitated to become graphic artist because they wanted to earn a living. If a picture tells a thousand words, then art it is not meant to tell a specific story. A marketing piece is developed to tell a specific story – the story of what is important in your business at that time. So the person who understands the key aspects of marketing will;

• be aware of making your intention clear and easily grasped,
• use your best idea as the headline, and
• make sure that the layout is minimal and orderly.

These are just a few things a professional marketing person will know and use.

Now that you know these standards, when will you use them in your marketing?