If you are, you need to remember what Will Rogers said many years ago; “If you're riding ahead of the herd, take a look back every now and then to make sure it's still there.”
I know that business is all about innovation and marketing. I say that because innovation and marketing is what Apple® Inc. is all about. Just look at the unique products they’ve developed over the past number of years. In fact if you want to go back 20 years think about how innovative the Sony Corporation was.
If you are saying; ‘It can’t be done in my industry.’ Think again, because if you are thinking that way some young upstart business is going to look at your business differently, innovate and then is going to market so effectively that you will wonder what happened.
So what can you do today to think with innovation and market more effectively?
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