What does it take to get the attention of prospective buyers?

For years I’ve been speaking about how effective writing will draw attention to your advertising.

At long last I can use an example from every day life.

A man named Weh-Ming Cho who lives in Eastern Canada used his writing skills to draw attention to his used snow blower. The ad on Kijiji is now an internet legend. The description of why people should buy his snow blower did not take the usual path. Instead he had fun with it and made statements that were bound to get attention. Isn’t that what all advertising should do? For example; the ad suggested that instead of murdering your snow blower owning neighbor in a jealous rage and getting out of shoveling for 25 years to life, you buy one of your own.

Mr. Cho got more than 1,300 responses. Now remember this is for a $900 snow blower. Can you say that your ads have brought in that type of a response?

If not, now is the time to either improve your ads or get some help. Contact me, so that I can help you improve your ads today. My e-mail address is timothygibney@sympatico.ca

You know you want to improve, so take the first step – contact me.