What makes a company brilliant?

The Editor in Chief of Entrepreneur magazine recently posted this on their web-site and I would like to share with you.

“…our annual list of 100 Brilliant Companies, who have coupled genius and execution to fantastic -- and, in many cases, fantastically lucrative -- ends… The brilliance runs the gamut, from a deal site aggregator recognizing a void in a crowded sector to a service that simplifies the notoriously difficult process of creating an app.”

In the video she pointed out the following about brilliant companies, they;

• have brilliant leaders,
• innovate and re-invent old business models,
• have deep relationships and a deep understanding of who their customer is,
• have created a sustainable revenue model,
• are passionate and believe in what they are doing and bringing to their tribe, and
• are more guts than spread sheets.

What can you do to move closer to the model presented above?