When are business owners and marketers going to wake-up?

That is awake from the self-imposed sleep that the majority of business owners are in.

According to MRI’s Survey of the American Consumer in 2009; 75.1% of women identified themselves as the primary shoppers for their households. Yet I wonder why business leaders don’t actively focus their marketing on professional women more often.

From my experience as a husband and business man I know that marketers know how to speak to mothers, but they miss the mark when they market to women in general. This approach is short-sighted considering that many women who have children don’t necessarily think like mothers when they open their wallets. Women are a distinct group and have changed with the times. They are more confident than ever with their achievements in business and in life. They are more than most business people give them credit for. So how can you wake-up and start to serve women from the place they are in?

I would make the following suggestions;

• Ask questions to understand their buying reasons.
• Listen to them intently.
• Ask follow-up questions to get further understanding.

The future of your business is at stake.

So when will you take action on this?