Do you know the difference between a tactic and a strategy?

If you are not sure read on.

Tactics are the specific actions or series of actions that you take. Tactics will vary with the situation. A strategy on the other hand is a method or plan chosen to bring about a desired result. So a strategy is the long range business development goal, while the tactics are the ad, the sales call or an e-mail.

So why should you be interested in understanding the difference between a strategy and the tactics?

Tactics are what have been used by ‘sales’ people for years. Strategies are needed in today’s world. I say that because today’s buyers are intelligent and more informed. They want to get more than your product or service.

So what can you do today to plan for next year so that you are more strategic in your approach?