I find it interesting how our thoughts have changed about tattoos over the years.
Years ago it was mainly sailors that had tattoos. Then it appeared to be a form of rebellion. Now it has become more main-stream. These tattoos are very personalized and are a form of identity for those who choose to have them. Did you ever think that your business logo was a form of identity for your business?
Your business logo can say a lot about your business if it is well-developed and thought through. Recently I’ve started to develop a logo for a new business. I had to think about what makes this business different than my competition. Then I had to make sure it is easily understood and not to complex. Finally, it needs to speak to the customer’s needs in a ‘story’ form. That means when you are explaining your business you can address what you do by pointing out the logo and how it ties to your business purpose.
When you look at your business logo, what does it say to your customers about your business?
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