How do you create an appealing business name?

If you get your family, friends and/or colleagues together for a business name brain-storming session you may be more confused. First you should work through the following guidelines for choosing a business name. Then short-list the names that work for you. Next ask those whose opinions you value to give their assessments.

• An appealing business name has to be easy to remember.
• An appealing business name is easy to spell. In other words don’t be creative in the way you spell a name that has been in circulation for years
• An appealing business name needs to create positive feelings in what your business does. Take the example of a sea-food store; ‘Get Crabs Here’. This just doesn’t give me positive feelings.
• An appealing business name needs to inform potential clients about what you do. That’s why you see so many landscaping businesses using the word “landscaping”. Or what about an actual company called ‘PMS Insurance’ it just may not be the right name. Or S.T.D Contractors doesn’t sound that appealing, does it?
• An appealing business name has to have positive connotation. Take for example a trucking firm in Southern Ontario called Fluke Transport. The company slogan is; ‘If it’s on time - It is a Fluke’. This puts a very positive image on a company in an industry that has suffered much criticism due to poor delivery.
• An appealing business name has to be fairly short. In my opinion a company name like Royal Flush Cesspool Sewer & Drain Cleaning is too long.
• An appealing business name also has to be URL friendly. In today’s world you might want to have an internet site to promote what you do. So be aware of picking a name that may be used for your company internet address. The following actual companies obviously didn’t give their domain names enough consideration:

- Looking for a pen? Why not check out Pen Island at;
www.penisland.net

- What about these art designers, and their website:
www.speedofart.com