“Oh boy, Gibney you’ve lost it now!”
I am sure at least one of you out there is thinking that, but read on.
Yes it is a tough time to be selling anything. People have cut back on their spending habits, they may have been laid off, and they are hearing all the doom and gloom on the news.
That is the reason you need to re-evaluate your marketing/sales methods. Remember the rules of the game have changed. Did you ever realize that maybe the reason someone is in your store is that they just got tired of being in their home – watching the ‘idiot box’? Maybe they are just out ‘shopping’, which in my book may not include buying.
If you want to stir them up, you need to ask questions to get them engaged in the buying process. The types of questions you use are the key to getting them to move from a shopping attitude to a buying attitude.
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