The smell of fresh oven-baked bread makes my mouth water.

Nothing says "home" like the aroma of freshly baked bread, does it? On the other hand, is there anything less appealing than week-old stale bread?

Even in business we have to be appealing no matter how long we’ve been in business. So how do you do that? It comes down to using marketing that is fresh and appealing. You have to throw out the old ways, if you are going to keep ahead of your competition.

So how do you become fresh and more appealing? You have to answer a question the potential customer’s is concerned about. The potential customer’s are always asking this question; ‘How is this business going to satisfy my needs?’ 

If you answered ‘your service’, ‘your quality’, ‘your dependability’ or anything else like that; you’ll need to improve your answer. This is because many of your competitors are spouting off the same phrases. Secondly, you don’t know what each and every client’s definition of service, quality or dependability is.

I can help you uncover the answers you need to know. You can contact me at timothygibney@sympatico.ca