How does your Business Character show in different circumstances?

The circumstances I am speaking about are the different events or situations that occur in business.

When things are going great in business I am sure that everyone is positive and up-beat. But what happens when there are some difficult times in your business? For example what if sales have been slow or the economy of your area has had a down-turn? This is when the true character of your business comes forth.

It is during these times that people truly see what you as an owner are or how the staff are living the ‘character’ of the business.

You may wonder what that has to do with marketing. It has everything to do with it, as your marketing is all the activities and techniques used to attract and persuade prospective clients. If you are carrying a doom & gloom attitude around with you – it will speak loudly in all of your activities. So be aware of how you view your business circumstances. Your view of your business circumstances can affect your business character, thus affect your marketing!