In today’s local newspaper I noticed a business advertisement that spoke volume’s about how little imagination either the business owner or the ad sales person had when it came to creating an ad that would attract prospective customers.
While there is much more that I could comment on with the ad, it was these words that disappointed me; ‘BROWSE OUR UNIQUE COLLECTION…’ Yes, this was in all capital letters (a no-no), but that wasn’t the biggest problem.
The biggest problem was the use of the word ‘unique’. The word 'unique' is used so much that there is nothing unique anymore. Wouldn’t it have been better to use words like; exclusive, distinctive, or rare?
What do you think?
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