How do you introduce yourself?

Yes this is an important question!

The reason I say that is because your introduction can either make or break the first impression that a person has about you.

Let me give you an example; you are in the financial business and you sell insurance. Some one asks you what you do and you respond, “I sell life and disability insurance.” Unless the person is actively looking for coverage this conversation is going nowhere. What about if you said this; “My passion is to serve others and help people like you prepare for the uncertainties of your financial life. Would you like to see how I’ve helped others?”

While this may not be perfect it has implemented a couple of key things that will help you break through to people you’ve just met. You’ve got to remember that people are primarily focused on what is going on in their lives. If you don’t get their attention they surely aren’t going to hear what you’ve said or be interested in what you do.

So you’ve got to stop them in their tracks and get their attention. This is what marketing is all about.