Are you dating material for your prospective clients?

I hope the title of this blog got your attention. In my opinion we all need to examine how we connect with our prospective clients. Let me use dating to give you a few examples;

• Are you needy and desperate? If you are why would anyone want to become your client? They probably think that you are not that confident enough in your product or service to fulfill their needs or wants.
• When you are asked an opinion, do you have trouble giving an answer? If you do that you are giving the impression that you would accept anything in order to make the sale.
• Do you talk about past relationships? If so, this is not the way to start a new business relationship. If you talk about past clients and the trouble they have given you, the prospect may be thinking that there is nothing to stop you from complaining about them?
• Are speaking openly about your good qualities?  By doing that you have forgot that you have two ears and one mouth – use them in proportion.
• Are you into dropping everything in your life in order to be with this special person? If you constantly re-arrange your schedule to fit in this one client you are asking for trouble. This is because business is a two-way street it is all about give and take on both sides. If this isn’t happening the potential client will realize that they can use you for information and then spit you out.

It is very important to examine the above examples; after all you want the relationship to be a long-term one don’t you? The reason I say that is because as it takes less money to keep a client happy that to get a new one. This is what marketing is all about.