The National Hockey League started their playoffs last week. In one of the series the Montreal Canadiens are playing the Boston Bruins. Due to this some very good marketing was shown in Montreal this week.
There is a Canadian based food outlet called Boston Pizza and they have many outlets all over Canada. The interesting thing about this situation is that they have over 20 restaurants in Montreal. So what does the management do?
They re-named their restaurants Montreal Pizza, but they do it a unique way. They hung a banner over their regular sign and put a slash through the word ‘Boston’ and inserted ‘Montreal’ in its place.Yes, it is an inexpensive method, but it is making national news coverage. You can’t pay enough money for this type of marketing!
My question for you is – is there a way that you can get free press coverage for your business by considering the local situation?
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